Market your financing offer so big plumbing jobs stop stalling at the quote

What we do, and what we are not

We are a marketing and business consulting service for plumbing companies. We plan and run the website pages, ads, quote materials and follow-up that explain your financing option and bring in calls, texts and quote requests for larger jobs.

We are not a lender or a loan broker, and we are not a contractor. We never take a credit application, never see a customer's financial information, never quote a rate and never promise an approval. The lender you choose sets every term; we make sure your marketing describes the program accurately and in the lender's approved words.

The work is split into five services:

• Financing pages and on-site messaging, so callers understand how payment works before they phone
• Search ads for financeable jobs, aimed at the searches where cost is the real hurdle
• Quote follow-up for big jobs, with consent-based text and email
• A launch kit for a new financing program, so your office and field staff use it consistently
• Funnel reporting, which shows whether financing is changing anything

Where financing actually moves the needle

Financing matters most on planned, expensive work that the homeowner could postpone. It matters least on emergencies and small tickets. A useful way to sort your jobs:

If most of your revenue sits in the first row, financing is a small lever, and we will tell you so. If you sell a lot of the third row, the way you present payment options can matter as much as your price.

A worked example you can check

Suppose you quote 20 sewer or repipe jobs a month at an average of $8,000, and you close 6 of them. That is $48,000 in booked work. If clearer financing messaging lifts the close rate from 30% to 35%, you book one more job a month, worth $8,000, from the same quotes and the same ad spend.

Now subtract what the program costs you. Some lender programs charge the contractor a fee on each financed job, and your agreement sets the amount. If financing only pays off when a large share of customers use it, the arithmetic changes quickly. Our guide to the close-rate maths of offering financing walks through this with blanks you can fill in from your own books.

Honest advertising, summarised

Financing advertising in Canada sits under general misleading-advertising law and, for the credit itself, federal or provincial disclosure rules, depending on which kind of lender you partner with. We don't give legal advice. We do keep your ads within the lender's approved language and away from claims nobody can back up, such as "everyone approved". Our guide to advertising financing honestly in Canada summarises the main rules and links to the official sources.

Proof of the method, from our HVAC work

We don't have plumbing financing case studies to show you, and we won't pretend otherwise. What we can show is results from our HVAC work, where the same disciplines (clear offer pages, tracked calls, steady follow-up) produced numbers that the clients publish. On the offer side, HVACDeal.ca logged 500+ leads and a 12:1 ROI; on the search side, CombiBoiler.ca reports 300% ROI and 300+ monthly leads. More on the results page.

Who is behind Plumber.Finance

Plumber.Finance is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. It is led by Ali Sedighi, MBA in Technology Management, who has more than 17 years of marketing experience and has built 150+ live HVAC websites. It belongs to the Trades.Agency family of brands. You can read more about how we work, see plans and pricing, or check which provinces and territories we cover.

When you're ready, call, text or email. You will reach a senior strategist, not a call centre, and the first conversation is free.